As IMM's client roster expands, so does its capabilities. And ultimately there is a paradigm shift in the brand as it grows and redefines itself.

This requires a new voice, tone, and style that will inspire and rally the team as they explore and find new paths. 

This video is an iteration of a manifesto I had written for IMM and the video is an early exploration of how the new brand could come to life in different forms beyond the written word alone.

I wrote, shot, and edited this video on site at IMM with the only budget going to a trusted freelancer for mgfx and finishing.