Promax Gold Award winner

The first truly global National Geographic Channel event—a new mini-series and the campaign to promote it — was a derivation of my Global Event Sell spot. The tone, positioning, and the tagline was used in every iteration worldwide and extended into all National Geographic Society partner efforts.

Every word was scrutinized for translation into 22 different languages in 160 different countries. 

Take a close listen to the original composition courtesy of my friends from Innerpartysystem—and you'll hear a contemporized version of the Nat Geo theme song.

This was the biggest project of my career with the creative influencing every National Geographic business unit. I was also responsible for producing an accompanying soundtrack in collaboration with Sony Music, companion books and providing branded elements and assets to every National Geographic publication running associated event content.

Epic fun.