Upfronts are the biggest annual push to sell ad time to advertisers and promote a new crop of programming. They are also the toughest projects for Executive Producers, Creative Directors, and Copywriters. And I was all three for this particular year. Upfront's are long, they have to be super high quality and the scrutiny on messaging efficacy is extraordinary.

This was also the introduction of a new Nat Geo global brand to the advertisers, so not only did we have to sell, we had to do it in style so they could get to know the new Nat Geo.

The response was the biggest boon from the advertisers that the channel ever recorded having cleared a higher percentage of ad time sales during the upfront period than ever before.