Cable & Telecommunications Association for Marketing Award winner

A new show about Stonehenge and a cross-platform event in partnership with the National Geographic Society and magazine.

To me, nothing screams Stonehenge like Spinal Tap.

So, after a few hundred phone calls to agents and Canal Plus in France (they own the Nigel character), I got to speak to Christopher Guest and asked... he said "yeah, all right let's do it"... and the viral spots garnered a million hits in their first month of seeding.

This campaign is also featured on the 25th Anniversary blu-ray release of Spinal Tap.

And it never hurts to have Donald Sutherland add some gravitas by narrating the show and tracking your promo.

A star studded campaign that pulled the numbers we wanted by +50%.