Creative Director/Strategist/Copy/UX/UI

TrueBlue and its family of companies provide industry-specific workforce solutions, enabling scalable staffing virtually on demand. Their unique business units were splitting to be more service-oriented by specific industry type and they came to us to rebrand and manage the creation and launch of each industry-specific offering. This required deep persona work and brand voice and copy guidelines so we could provide templates to their teams to continue the work after the rebrand. With a “mobile-first” methodology, we developed 7 different models to put in use. This is the True Blue parent company mobile and site design example