Employers Holdings wanted to launch a subsidiary dealing only in workers’ comp insurance for small businesses, and doing it completely online and removing the agent middle-person and providing better coverage more quickly, all from your computer or device. They came to us to develop the brand and launch the company. Our passionate crew teamed up with their passionate leadership and brought Cerity to life. Design, copy, brand voice, customer personas, a strategy based on qualitative and quantitative research, countless brainstorms, and trips to Reno, It was a fun and fantastic experience, something I never thought I’d say about insurance. Today, Cerity is absolutely crushing the workers’ comp game in a very crowded market.

Cerity

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 To see a Customer Journey and Execution Plan click here